http://hdl.handle.net/11716/4616 2026-04-19T11:29:29Z 2026-04-19T11:29:29Z Koziara, Stanisław http://hdl.handle.net/11716/4950 2019-05-20T09:41:58Z 2012-01-01T00:00:00Z

Tomasz Lisowski, Sola Scriptura. Leksyka Nowego Testamentu Biblii gdańskiej (1632) na tle porównawczym. Ujęcie kwantytatywno-dystrybucyjne Koziara, Stanisław

2012-01-01T00:00:00Z Kowalik, Krystyna http://hdl.handle.net/11716/4949 2019-05-20T09:38:40Z 2012-01-01T00:00:00Z

Język polski – wczoraj, dziś, jutro…, red. Barbara Czopek-Kopciuch, Piotr Żmigrodzki Kowalik, Krystyna

2012-01-01T00:00:00Z Wosik, Alicja http://hdl.handle.net/11716/4948 2022-09-23T12:15:28Z 2012-01-01T00:00:00Z

Czy globalizacja języka mediów jest nieunikniona? Analiza telewizyjnych serwisów informacyjnych różnych krajów Wosik, Alicja Globalization is becoming a fact. The development of transport and communication means that people scattered all over the world now adapt each others’ customs, clothes, value systems and even vocabulary. The television plays a special role in the globalization process. Constant rush imposes uniformization of technologies and activities. The only thing which still allows to differentiate various programmes is the language. But to what extent? A TV news programme has to convey as much information as possible, in the shortest possible time and in a way which will make the news comprehensible and easy to remember. This is extremely difficult, especially in view of the lowering intellectual level of the viewers. It is not surprising, therefore, that almost all components of a news programme serve the purpose of carrying information. A number of messages are transferred to the viewers by means of non-verbal communication: setting, clothes, gestures, announcer’s facial expressions, graphic arrangement, screenplay, hierarchy of information, camerawork, editing technique, musical background and the choice of a journalistic genre. These subcodes constantly interact with the linguistic subcode. However, their combination is not a simple sum, but a combined result of their impact. The present article begins with an analysis of the verbal subcode (written and spoken) conducted on the corpus of English, Polish, French and Italian news programmes. Then, the interaction between the verbal and the visual subcodes in the corpus is examined. Already at the preliminary stage it becomes clear that globalizing and universalizing tendencies are present both in the verbal and non-verbal components of the news.

2012-01-01T00:00:00Z Pravdová, Hana http://hdl.handle.net/11716/4947 2022-09-23T12:10:12Z 2012-01-01T00:00:00Z

Mentálny „koridor“ mediálnej spoločnosti: fascinácia zábavou Pravdová, Hana In the paper the author points out current life-style trends, which are largely influenced by the mass media and the entertainment industry. In the course of two centuries, the mass media and the entertainment sector have become important factors in shaping the mentality of post- -modern society. The aim of the article is to analyze the phenomenon of media entertainment which has become an indispensable part of contemporary society’s everyday life. People are fascinated by entertainment because it gives them pleasure, experience, cultural competences but also allows to escape from reality.

2012-01-01T00:00:00Z