| dc.description.abstract | The article presents segmentation of tourist products buyers in the Luboń Wielki area. The
results are shown in the context of attempts to create market for tourist services in Beskid
Wyspowy. Tourist profile was created based on the monitoring of tourism traffic and surveys,
including the perception of the image of this part of the mountains. Elements registered as
essential in the planning and development of tourist services are: the existence of two peaks
in the daily presence of tourists, predominance of individual hikers, specialisation for cycling
routs and the close relationship between the intensity of tourist traffic and meteorological
conditions. There are significant differences in terms of planned and actual traffic on tourist
routs, without relation to the location near the potential tourist attractions. Tourists more
often consider as such PTTK shelters and approach of the Rabka spa, than for example, the
values of Inanimate Nature Reserve of Luboń Wielki. | en |
