Rządowe programy informacyjne o Unii Europejskiej - refleksje politologiczne

Abstract

Poland’s accession to the EU is a historic moment and was shown as an enormous chance by euroenthusiasts or as an almost satanic plot by eurosceptics. Discussion about the pros and cons of Poland’s accession to the EU showed the lack of informations about EU in Polish society, especially amongst farmers and small businesses, who should have been interested in that topic. Politicians taking part in this debate usually used negative or positive stereotypes about the EU. Real facts seemed irelevant and unimportant. The article shows the government’s efforts to change that situation. Officially presented an an “information campaign” it was depicted by eurosceptics as “cheap pro-EU propaganda”. The paper respond to this dilemma and, additionally, is a short summary of the government’s information campaign. The main emphasis is placed on the difference between pre-campaign plans and the final results. The presentation tries to show the real facts about the government campaign in an objective way.