Opportunities for the Development of Film Tourism in Kraków

Abstract

For several years film tourism has been perceived as a new trend in cultural tourism. Following this trend, this work aims to determine which forms of film tourism are currently developing in Kraków. Moreover, it wants to indicate the potential of the city to create a tourism product in this field. In the research, guidebooks, as well as film materials and internet sources, have been used. Moreover, the offer of Kraków travel agencies regarding organised guided tours based on film have been analysed, along with sources such as city council strategic documents and reports. The research has demonstrated that Kraków is a city with high tourist potential in those terms. It regards both film production (including its surrounding area) and organisation of film festivals. However, analysis of guidebooks and local travel agency offers has pointed to a low interest in film. The research presented in the article, due to its attempt at comprehensiveness and upto- dateness in the context of new ideas for the development of tourism products, constitutes a contribution to Polish literature on cultural tourism. In practical terms, it may become an inspiration for those who are responsible for creating tourism products based on Kraków’s film heritage.