| dc.description.abstract | Artistic advertisement, being an aesthetic-persuasive construct, and its reception may be
analysed in terms of a game between the company, the artist, and the recipient. Depending on
the competence of the artist, and the relation between the designer and the commissioning
client, the advertisement may remain an unsophisticated persuasion tool, or may become an
artwork which invites the viewer to participate in a meaning game. The game played between
the artist and the consumer may lead to a reflection on the personal identity of these two
participants. | en |
