| dc.description.abstract | The need to connect the traditional aesthetic school (based on the philosophy of art)
with a new variety of the electronic-media sphere is an issue new media theorists have
been working on for many years. The new area, described among others as: communication,
digital, electronic, or new-media aesthetics, due to the diversity (formal and
technical) of the graphical material, which it studies – it cannot be described using
the traditional methodology, it also cannot be limited to the same aesthetic framework.
Different contexts can be used to characterize virtual exhibitions, photography,
videos or electronic publications (decoded using fractal compression, rather than the
traditional/linear one). With the arrival of the electronic media art, a “qualitative”
shift of the presented material takes place. According to common assumption, the
differentiating factor of a piece of art becomes its “generability” rather than “reproducibility”.
As Krystyna Wilkoszewska points out, the new media aesthetics can
draw from ages-long traditions, or it can (considering the fact that electronic media
radically change - in terms of ontology and epistemology – the basic elements of the
aesthetic situation) try to build a digital aesthetics from ground up as an aesthetics
of a new kind of culture and art29. According to the authors of this article, the tool for
studying new digital material can be found in inter alia the rules (the so called “eight
laws of artistic experience” by Vilayanur Subramanian Ramachandran and William
Hirstein30) successfully used in visuality research. The article includes an analysis of
the graphic layout od selected electronic book covers. It will mainly comprise digital
born works (not related to any traditional/printed equivalents). Attention is also
paid to the visual aspect of this group of objects. The considerations focus on which
tendencies in graphic design of modern e-books can be observed today. | en |
