Formation of the digital strategy of the enterprise to ensure its competitiveness

Abstract

The article presents the tendencies of development of the digital economy and its main components. The study of the development of the digital economy has shown that today it is determined by the development of Internet technologies, large data, robotics and 3D printing. The competitiveness of an enterprise today depends on the ability to apply digital technologies in its activities. The considered technology of forming the digital strategy of the enterprise is focused on digital transformation of the enterprise, expansion of use of digital technologies to increase the efficiency of such introduction.