Nazwy wyrobów cukierniczych w dawnym dyskursie reklamowym (z końca XIX i początku XX w.)

Abstract

The aim of the paper is to describe the names of confectionery products used in advertising texts, such as price lists, posters, leaflets and inserts, from the end of the 19th and beginning of the 20th century. The article adopts the methodology of research on the thematic division of vocabulary (see Witaszek-Samborska 2005, Batko-Tokarz 2019). The analysis proves that due to the specificity of the community of trading and advertising discourse and its communication practices, the discussed vocabulary requires a very broad approach to the thematic field of names of confectionery products, which includes both sweet and dessert dishes and drinks, as well as their ingredients, semi-finished products and additives. Moreover, the important role of centuries-old linguistic contacts was confirmed, which resulted in numerous loanwords in the field of culinary vocabulary (including the names of confectionery products). The paper also shows the multitude, diversity and function of collocations, in which confectionery vocabulary is used.