Demagogia jako rodzaj manipulacji na przykładzie programów wyborczych kandydatów na urząd prezydenta RP w latach 1990–2000

Abstract

Nowadays democratic regulations and the development of political marketing force politicians to apply various methods of social influence. Therefore, it can be observed that politicians fight for government’s departments and very often resort manipulation. It is called to demagoguery and is one of the techniques of manipulation in which words are used to manipulate. This article is analyzing the presidential election in Poland in the period 1990–2000 and also shows that politicians from various groups use the demagoguery in similar ways. Moreover, there are not significant differences between the left – or right – wing politicians. The article focuses on 10 election programmes from three periods. Mostly it shows how the politicians use the technique and how the social and political contexts influence the subject matters of election programmes.