Jak dziś pisze się o kinie? Modele krytyki filmowej

Abstract

The articles analyses the film review as a discourse genre. Peculiar naturę of contemporary critical texts, their main features, functions and social, cultural and medial conditions are discussed. The fundamental conceptual network originated from cultural and linguistic analysis, which predominantly uses established findings in the media studies, text linguistics and cognitivism. The features of the contemporary film criticism are first of all its democratic character, intermediality, intertextuality, sign hybridisation, consumerism strategy, getting closer to the genre of advertising, “no timing”, formatting of the target groups and textual conventionalisation. All of the described features of the film reviews constitute sets of co-existing and overlapping cultural facts. The contemporary film criticism through its changeability and heterogeneity inscribed itself in the changes of the present cultural paradigm. It was “re-defined” by objective cultural, social and philosophical phenomena which determined its forms and shapes.