Морфологические суггестемы рекламного дискурса в русскоязычных СМИ

Abstract

The article outlines the theoretical issues of suggestion and considered methods of creating special linguistic markers – suggestion – in the advertising discourse. Efficacy for deep structures mental organization is achieved by using language of the game, in particular, to the semantics of the categories and morphological forms. The analysis shows the game with a degree of comparison of adjectives, adverbs occasional ways of creating and verbs, play with real units of measurement and unreal units. The reasons for the suggestion of using the grammatical level of advertising discourse were analysed.