Клише и шаблон в тексте стандартизованного жанра

Abstract

This article is devoted to the problem of stereotypes in the texts of different styles of language. The author defines factors of standardization and stereotyping of scientific text, so the problem is considered on the example of standardized genre – thesis of dissertation. Attention is focused on the definition of standardization and stereotyping. In the article this question is examined as a factor of lexical compatibility of terms. The author also tries to differentiate between the terms “stereotype”, “standard”, “stamp”, “pattern” and “cliché”, based on scientific style texts material. Also have been enumerated positive functions of cliché and negative examples of stamp in scientific text.