Wykładniki argumentacji w mówionym tekście programu telewizyjnego Europa da się lubić

Abstract

This paper focuses on dialogical and colloquial character of utterances in the TV programme “Europa da się lubić”. Despite the fact that the main purpose of the programme is to let people know, understand, and argue for acceptance of European variety as well as EU institutions, argumentation that is rather persuasive (referring to the audience and TV viewers) than logical (taking truthfulness of arguments into account and putting difficult political and social issues aside) does not dominate. Presenting everyday situations and making a warm atmosphere of friendship and close relationships are also important to make people like Europe and to realize the assumption expressed in the title of the programme.