Dyskurs medialny w świetle współczesnych analiz dyskursu

Abstract

The ubiquity of the notion of discourse has caused some blurring of its definition. In practice, each researcher redefines “discourse” according to their own research purposes and points out which of the numerous schools of understanding this term and its paradigms they will be referencing. One can distinguish: – discourse as a set of communication events aimed at common negotiation of meaning by participating social actors. The meaning is constructed through mutual influences between the utterance created in such communication and the context surrounding it; – a category distinguishing a set of utterances existing in the public sphere according to a given subject criterion, e.g.: political discourse, literary discourse, gender discourse, etc.; – the types of media discourses (according to the type of media), media, press, radio, television; – discourse styles, the definition of discourse (media or political) is identical with a set of utterances (utterance styles) of politicians and public figures in various social and institutional situations. The modern analyses of discourse may entail a very narrow research endeavour concentrated on a single utterance or, at most, a conversation between two people, but discourse is also synonymous with a social system, and discourses constitute the social and political world by using a proper strategy of communication and observing the standards of linguistic cooperation.