| dc.description.abstract | Electoral slogans play an important role in every electoral campaign. The short, pinpointed, content-closed
formulas are believed to make powerful persuasive impact. Slogans may appear separately, e.g. on walls, special
posters, billboards, or, more often, they accompany other electoral texts. Every electoral catchword—since such a
name is also used by the organizers of the campaigns—performs a few important functions, of which the programmatic
function—a catchword showing most catchy, according to its creators, elements of the programme and the functions of
integrating a group around the indicated ideas are most essential. The paper proposes formal, semantic and
pragmatic analysis of election slogans employed during 2010 presidential elections in Poland. | en |
