Hasła kandydatów przed wyborami prezydenckimi w roku 2010

Abstract

Electoral slogans play an important role in every electoral campaign. The short, pinpointed, content-closed formulas are believed to make powerful persuasive impact. Slogans may appear separately, e.g. on walls, special posters, billboards, or, more often, they accompany other electoral texts. Every electoral catchword—since such a name is also used by the organizers of the campaigns—performs a few important functions, of which the programmatic function—a catchword showing most catchy, according to its creators, elements of the programme and the functions of integrating a group around the indicated ideas are most essential. The paper proposes formal, semantic and pragmatic analysis of election slogans employed during 2010 presidential elections in Poland.