Co w mediach piszczy, czyli o przypadkach gry językowej we współczesnych tekstach medialnych

Abstract

This article deals with language in the media. The aim of the study is to analyze the language game in contemporary media texts in the aspect of linguistic means used in it. The following research methods are used in the article: structural analysis method, semantic-connotation analysis method and functional-pragmatic analysis method. The results of the study showed that the dominant means of a language game in the research material of the article is lexical blending. Dephraseologisation has also been recognised as a special means of a language game.