| dc.contributor.author | Čábyová, Ľudmila | pl_PL |
| dc.date.accessioned | 2019-05-20T08:31:35Z | |
| dc.date.available | 2019-05-20T08:31:35Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Annales Universitatis Paedagogicae Cracoviensis. 115, Studia Linguistica 7 (2012), Dialog z tradycją, cz. 2, s. [86]-93 | pl_PL |
| dc.identifier.uri | http://hdl.handle.net/11716/4943 | |
| dc.description.abstract | The article presents characteristic features of marketing activities in the electronic media.
After the initial description of the Slovak mass media, the author focuses on the media market
and its use of advertising and of particular marketing communication tools. | en_EN |
| dc.language.iso | sk | pl_PL |
| dc.title | Špecifiká marketingu a marketingovej komunikácie elektronických médií na Slovensku | sk_SK |
| dc.title.alternative | Characteristic features of marketing, marketing communication and the electronic media in Slovakia | en_EN |
| dc.type | Article | pl_PL |
