| dc.description.abstract | Globalization is becoming a fact. The development of transport and communication means
that people scattered all over the world now adapt each others’ customs, clothes, value
systems and even vocabulary. The television plays a special role in the globalization process.
Constant rush imposes uniformization of technologies and activities. The only thing which
still allows to differentiate various programmes is the language. But to what extent? A TV
news programme has to convey as much information as possible, in the shortest possible
time and in a way which will make the news comprehensible and easy to remember. This is
extremely difficult, especially in view of the lowering intellectual level of the viewers. It is not
surprising, therefore, that almost all components of a news programme serve the purpose
of carrying information. A number of messages are transferred to the viewers by means of
non-verbal communication: setting, clothes, gestures, announcer’s facial expressions, graphic
arrangement, screenplay, hierarchy of information, camerawork, editing technique, musical
background and the choice of a journalistic genre. These subcodes constantly interact with
the linguistic subcode. However, their combination is not a simple sum, but a combined result
of their impact. The present article begins with an analysis of the verbal subcode (written and
spoken) conducted on the corpus of English, Polish, French and Italian news programmes.
Then, the interaction between the verbal and the visual subcodes in the corpus is examined.
Already at the preliminary stage it becomes clear that globalizing and universalizing tendencies
are present both in the verbal and non-verbal components of the news. | en_EN |
