Tradycja i nowoczesność w językowym kreowaniu przestrzeni turystycznej na przykładzie gminy tatrzańskiej

Abstract

The article describes ways of naming of the tourist infrastructure created in the XXI century in the Tatra commune. The material basis are own research on the Tatra commune, as well as information from websites and the brochures of tourist facilities and studies of the literature dedicated to the issue of tourism. Creating an attractive environment for tourists in the country gives rise to a new genius loci. Elements of traditional culture are used as tourist products. An important material of the tourist offer is dialect. The new situation on the rural area effects on the formation and development of the tourism sociolect.