Sztuka autoreklamy czy autoreklama sztuki. O rolach pisarza postmodernisty

Abstract

The author presents advertising and marketing strategies used by Polish writers, as well as persuasion techniques as manifestations of a new role of the writer in the post-modernist culture, which is being formed nowadays. The subject matter of the analysis and interpretation is the role of the writer as seducer and persuasion means of appealing to the reader. The author considers these new phenomena as factors enriching literature, which possess also nihilistic, destructive aspects with reference to traditional functions of art, and especially its ability to appeal to metaphysical sensitivity.