| dc.contributor.author | Czubała, Henryk | pl_PL |
| dc.date.accessioned | 2019-09-20T09:21:09Z | |
| dc.date.available | 2019-09-20T09:21:09Z | |
| dc.date.issued | 2002 | |
| dc.identifier.citation | Annales Academiae Paedagogicae Cracoviensis. 11, Studia Historicolitteraria 1 (2002), s. [189]-203 | pl_PL |
| dc.identifier.uri | http://hdl.handle.net/11716/5936 | |
| dc.description.abstract | The author presents advertising and marketing strategies used by Polish writers, as well as persuasion techniques
as manifestations of a new role of the writer in the post-modernist culture, which is being formed nowadays. The
subject matter of the analysis and interpretation is the role of the writer as seducer and persuasion means of
appealing to the reader. The author considers these new phenomena as factors enriching literature, which possess
also nihilistic, destructive aspects with reference to traditional functions of art, and especially its ability
to appeal to metaphysical sensitivity. | en_EN |
| dc.language.iso | pl | pl_PL |
| dc.title | Sztuka autoreklamy czy autoreklama sztuki. O rolach pisarza postmodernisty | pl_PL |
| dc.title.alternative | The art of self-advertising or the advertising of art. On the roles of the post-modernist writer | en_EN |
| dc.type | Article | pl_PL |
