Gry intertekstualne na tekście filmowym : opis mechanizmów

Abstract

The author focuses on the problem of intertextuality considered in the context of iconic texts. A considerable emphasis is put on the analysis of ways of comprehending the relations between texts and typology of those relations using the example of a film, video clip or commercial. The issue of auto-subject as a peculiar type of intertextuality and communication games with the recipient are devoted special attention to in the article. What constitute the framework of all analysed problems are the changes in the contemporary culture, including the audiovisual landscape in its broad perspective.