Użytkowa i poetycka funkcja metafory. O metaforze maszyny w analizie organizacji przedsiębiorstw i w poezji

Abstract

The present article compares (cognitively) a poetic metaphor of the machine with the so- called organisational metaphor of the machine which functions in the analysis of enterprise structure. The analogy between the style of futurist poetry and the company management style was observed in the common mechanistic image of extra-linguistic reality. Text analysis proved that the machine metaphor is of interdisciplinary character and does not only combine linguistics and neuroscience but also literature, economy and everyday living.