The article presents the relations between particular media, developing as a result of convergence. The aim of the analysis is also determining mutual dependences between the media, their content and form of distribution, ...

The nature of the mass media functioning in the contemporary culture provides new research opportunities for a cultural anthropologist: the analysis of the message content indigenisation process. Drawing on the writings ...

The subject matter of this article includes the beginning of Michael Jackson’s career, his presence in the media, the strategies of creating his public identity as a pop-culture star and a celebrity, his significance in ...

The article describes a specific kind of relation between the subject (considered to be a user of the new media) and digitally created meanings (which build the infosphere) that can be seen as competition. An opportunity ...

Contemporary culture, shaped by electronic media, is described in the context of the category of hybridity. Such hybridity is manifested in the coexistence and mutual conditioning of the traditional forms of literacy ...

The article aims at examining new marketing solutions (“dark marketing”, buzz marketing, viral marketing) which are based on advertising campaigns in different media and the real urban space at the same time. The analysis ...

In the article Identity and the contemporary media the author reflects on the subject of influence of new technologies on the contemporary man’s spiritual life. She discusses the issue of creation of an individual identity ...

The aim of this article is to present the results of the research into the reception of Oscarwinning movies among teenagers (lower and upper secondary school students). Three movies, namely Slumdog Millionaire, The Curious ...

The article discusses visual representations of eroticism in commercial media content for mobile phones, ranging language-wise from pornographic to infantile. The author considers it as a discursive form in which both ...

In the article, the author stresses the necessity to abandon the traditional ways of teaching the Polish language and instead to develop the Key Competencies by utilizing private educational websites. During the crisis ...