Peepshow, prompter, bluebox – trzy meta-metafory relacji podmiot – infosfera

Abstract

The article describes a specific kind of relation between the subject (considered to be a user of the new media) and digitally created meanings (which build the infosphere) that can be seen as competition. An opportunity to look for dimensions and ranges of this competition is offered by the analysis of history and the way of functioning of three media technologies: peepshow, blue box and prompter. These are treated in the paper as metaphors of the contemporary infosphere prosumer’s condition. The author studies methodological possibilities of analyzing this relation and focuses on presenting the problem in the historical perspective.