| dc.contributor.author | Kopecka-Piech, Katarzyna | pl_PL |
| dc.date.accessioned | 2020-02-18T16:37:03Z | |
| dc.date.available | 2020-02-18T16:37:03Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Annales Universitatis Paedagogicae Cracoviensis. 88, Studia de Cultura 1 (2010), s. [165]-175 | pl_PL |
| dc.identifier.uri | http://hdl.handle.net/11716/6869 | |
| dc.description.abstract | The article presents the relations between particular media, developing as a result of
convergence. The aim of the analysis is also determining mutual dependences between the
media, their content and form of distribution, and their utilization. The analyzed environment
reveals its intermedial and transmedial image, and makes us realize the continuously
expanding communication possibilities. The case study focuses on the advertising campaign
„Pierwsze Wolne Wybory na Twarz Netii” (The first free election for the face of Netia) realized
between 11.05.2009 and 30.06.2009. The analysis is based on the most recent findings in the
research on media convergence, also using the theory of literary analysis, and on the four
laws of the media, i.e. the tetrad, formulated by Marshall and Eric McLuhan. | en_EN |
| dc.language.iso | pl | pl_PL |
| dc.subject | new media | en_EN |
| dc.subject | media convergence | en_EN |
| dc.subject | transmediality | en_EN |
| dc.subject | intermediality | en_EN |
| dc.subject | media ecology | en_EN |
| dc.subject | McLuhan' stetrad | en_EN |
| dc.title | „Ponad” i „pomiędzy” (nowymi) mediami: użytkownicy w nowym środowisku. Studium przypadku kampanii reklamowej firmy Netia | pl_PL |
| dc.title.alternative | „Above” and „between” the new media: the users in a new environment. A case study of the advertising campaign of Netia | en_EN |
| dc.type | Article | pl_PL |
