Včasná diagnostika fake news

Abstract

Even though false or misleading information has been related with human being from early beginning, the term “fake news“ has just appeared and immediately grabbed attention of society. The first scientific study has devoted to fake news effect on the population has been published in the US in spring of year 2018. I focused on the phenomenon of misleading information also in my dissertation work. In this paper I will present a research proposal for “Using the ambivalence of true – fiction in media marketing.” The research problem of my dissertation work is how was the certain fake news spread via media. This certain fake information had its own business purpose. As regards the methodological point of view, I chose the triangulation of methods. I would like to point out the risks of manipulation and highlight the term “fake news” like the new trend of social research.