| dc.contributor.author | Kolasa, Władysław Marek | pl_PL |
| dc.date.accessioned | 2021-01-30T08:21:34Z | |
| dc.date.available | 2021-01-30T08:21:34Z | |
| dc.date.issued | 2016 | |
| dc.identifier.citation | Annales Universitatis Paedagogicae Cracoviensis. 211, Studia ad Bibliothecarum Scientiam Pertinentia 14 (2016), s. [18]-48 | pl_PL |
| dc.identifier.uri | http://hdl.handle.net/11716/10315 | |
| dc.description | Dokument cyfrowy wytworzony, opracowany, opublikowany oraz finansowany w ramach programu "Społeczna
Odpowiedzialność Nauki" - modułu "Wsparcie dla bibliotek naukowych" przez Ministerstwo Nauki i Szkolnictwa Wyższego
w projekcie nr rej. SONB/SP/465103/2020 pt. "Organizacja kolekcji czasopism naukowych w
Repozytorium UP wraz z wykonaniem rekordów analitycznych". | pl_PL |
| dc.description.abstract | This article attempts to answer the question whether the websites of large Polish libraries
apply principles of SEO (Search Engine Optimization). The study was conducted in four areas,
including as follows: 1. study of key words (key word research, key word usage & key word
density); 2. analysis of the on-page factors (content & technology); 3. analysis of off-page
factors (backlinks & social media); 4. analysis of metrics reputation (brand & confidence metrics).
The first area of research is based on the data generated from Google Adwords for the
year 2014 (7.411.387 queries, 801 phrases); for subsequent areas material was provided by
technical analysis of 13 most visited websites of libraries located in four major academic cities
(Warsaw, Krakow, Poznan, Wroclaw). In the article the author examined in detail key words/
phrases, by which users search for local academic libraries, and also examined how the selected
libraries’ websites implement SEO guidelines. The point of reference in the diagnosis of
current factors were correlation reports of companies: Searchmetrics (SEO Ranking Factors
and Rank Correlations 2014, 2015) and MOZ (Search Engine Ranking Factor 2015). Empirical
research was based on data as of February 2015. | en_EN |
| dc.description.sponsorship | Dokument cyfrowy wytworzony, opracowany, opublikowany oraz finansowany w ramach programu "Społeczna
Odpowiedzialność Nauki" - modułu "Wsparcie dla bibliotek naukowych" przez Ministerstwo Nauki i Szkolnictwa Wyższego
w projekcie nr rej. SONB/SP/465103/2020 pt. "Organizacja kolekcji czasopism naukowych w
Repozytorium UP wraz z wykonaniem rekordów analitycznych". | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.subject | libraries | en_EN |
| dc.subject | Poland | en_EN |
| dc.subject | search engine optimization | en_EN |
| dc.subject | SEO | en_EN |
| dc.title | Serwisy biblioteczne w perspektywie search engine optimization | pl_PL |
| dc.title.alternative | Library services in the perspective of search engine optimization | en_EN |
| dc.type | Article | pl_PL |
