Social media in communication and mediation of socio-scientific problems on the example of AIDS

Abstract

Educational needs of the C generation, as well as the fast growth of informational resources of the Web, are reflected in social media. Prosumerism has its outcomes – the more consumers of information become its producers or proactive consumers, the more a well operating apparatus of didactical media is needed. The attention is focused on the range of utilizing website navigation systems (sets of websites and links), tagging, searching and types of links utilized by the netizens who use the data (Rosenfeld, Morville, 2003). The main aim of the research was to establish whether new media support social communication of socio-scientific problems and acquisition of social competencies by social networks. An analysis was made of the core curriculum of the general education in terms of a range of issues relating to AIDS, of the web pages of foundations and associations for people with AIDS and of resources of educational portals and blogs devoted to AIDS. It has been shown that modern media raise issues of health education, and social networks are increasingly used as new media tools for communication of socio-scientific problems regarding civilization diseases, including AIDS.