Gra. Dzieło sztuki i reklama

Abstract

Artistic advertisement, being an aesthetic-persuasive construct, and its reception may be analysed in terms of a game between the company, the artist, and the recipient. Depending on the competence of the artist, and the relation between the designer and the commissioning client, the advertisement may remain an unsophisticated persuasion tool, or may become an artwork which invites the viewer to participate in a meaning game. The game played between the artist and the consumer may lead to a reflection on the personal identity of these two participants.