Media w promocji zdrowia

Abstract

The aim of the mass media broadcast is to broadcast and disseminate information in the society, which is why media broadcast is an inalienable element of each kind of promotion. The more we care for disseminating information, the more attention we pay to the form of the broadcast and the number of its recipients. Throughout the centuries the price of the media broadcast grew with its quality and range. And how is it today - in a reality filled with media, new media and social media? Are these newest digital multi- and hypermedia able to fulfil the social needs, especially when it comes to health promotion?