| dc.description.abstract | In the article, the focus of interest is the descriptive element of contemporary names of
shops. Such names are compounds consisting of a noun denoting the enterprise (sklep, salon,
studio, galeria, atelier, supermarket, etc.) and attributes denoting various features, e.g. the
sort of goods sold, the material of which the goods are made, the area of life, and potential
customers or users of the goods sold. In the name of a shop, this element has the informative
function, while the central noun fulfils the identifying and advertising functions. At present,
the difference between the two elements is blurred by using diverse descriptive elements. | en_EN |
