Przyjemność „instant” w formatach rozrywkowych z perspektywy procesów poznawczych i emocjonalnych

Abstract

The article examines some issues of psychological determinants in the context of potential gratification arising from the customer’s involvement in the reality mediated by the media. Using the construct of cognitive assessment outlines the individual’s process of construction of knowledge about both themselves and the surrounding reality. The theoretical solutions of psychology of emotion and motivation mentioned in the article are an attempt to describe and partially explain the psycho-social functioning of man in the world of media.