Sklep, salon, studio czy atelier - współczesne sposoby nazywania placówek handlowych

Abstract

In the article, the focus of interest is the descriptive element of contemporary names of shops. Such names are compounds consisting of a noun denoting the enterprise (sklep, salon, studio, galeria, atelier, supermarket, etc.) and attributes denoting various features, e.g. the sort of goods sold, the material of which the goods are made, the area of life, and potential customers or users of the goods sold. In the name of a shop, this element has the informative function, while the central noun fulfils the identifying and advertising functions. At present, the difference between the two elements is blurred by using diverse descriptive elements.